Vietnamese retail market takes up “chain” system

Viet Nam’s retail industry is in for changing as goods distributors adopt the “chain store” system, a move that will strongly develop in the future, according to the Trade Ministry.

The Viet Nam Garment and Textile Corporation has already established its chain of 17 fashion supermarkets and shops trademarked Vinatex and Intimex Import-Export Corporation has set up a chain of eight Intimex supermarkets in big cities.

The development of supermarket chain which will help Vietnamese businesses better compete with world retailers, is predicted to be a trend of development in Viet Nam.

Many enterprises are planning to form and develop their own chain systems under the mode of franchise, including the G7 Trade and Service Joint Stock Co. with G7 Mart system, the Hoang Corp. with 24-Seven system and the Pham Trang Co. Ltd with Small Mart 24h/7 system.

The ministry said that alliances are formed from a combination of businesses’ strengths of capital, land, management experiences and trademarks. The coalition will change the face of the domestic distribution market in line with the regional and world development trend.

Source: VNA